I first got to know Alejandra through her food Instagram account @lemontwist_nyc where she shares her love of food and drinks, and it took a while before I found out that that she also has an online shop, where she sells the most adorable accessories and home décor items.
We quickly agreed that we should do something together, and after brainstorming back and forth we came up with the idea to make shawl pins with Mexican dolls. A shawl pin is such an underrated accessory. It makes your shawl stay in place without any bulky knots that will make you look like a strangulated giraffe, and the dolls look adorable on any knitted or woven shawl or wrap.
Alejandra has Mexican origins and she started Lemony MX back in 2019 with the purpose of sharing the passion for Mexico through her designs. Since she was a little girl, she has been fascinated by the vibrant colors used by local artisans, and her business started as a tribute to colorful Mexico. She buys the Mexican dolls from indigenous Mexican artisans and she makes sure that only the best materials are used, and that the products are finished with her special touch. Today, the product range has grown to also include custom made felt dolls and keychains, and everything is created with passion and lots of love.