Calbee is the company behind some of Japan’s most well known packaged snacks. Potato chips, Jagarico, shrimp crackers. These are everyday snacks you buy in supermarkets and convenience stores. Mass produced, but with a lot of attention to texture, seasoning, and flavors.
Calbee Plus is Calbee’s concept store and snack cafe. Instead of bags on a shelf, you get snacks made to order. Freshly fried potato chips and fries, hot from the fryer, topped with different seasonings, sauces, or limited collaborations. The idea is to take familiar Calbee snacks and show them at their best.
When I stopped by the Calbee Plus store, they were doing a collaboration with the Japanese chocolate brand Royce, which immediately caught my attention. I’ve loved Royce chocolate for years (the dark blue Nama is my favorite), and I’ve honestly never had anything from Royce that wasn’t good, so there was no way around ordering the potato chips with Royce chocolate and soft serve.
Chocolate on potato chips might sound strange, but I’m telling you it’s awesome. The salt, the crunch, the rich chocolate, and the cold soft serve on top. I took my photos and then finished the whole thing. Such a fun spot.
Calbee Plus, Japan, 〒100-0005 Tokyo, Chiyoda City, Marunouchi, 1 Chome−9−1 東京駅一番街 地下１階 東京おかしランド内
